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Knowledge about Content Marketing

已更新:2018年12月26日



Measurement setup

After the content is released, you need to constantly monitor and measure the effects of the settings. In the process, you need to embed the tracking code to ensure that any content is generated by you, including blogs, infographics, videos, microsites, etc., and then according to the customer. ROI sets goals and ensures that the content of the information obtained is the most important part. Click Home

Focal points of implementation

Develop clear business objectives before launching. Understand what we want to get, what are the content that affects their decisions before they are purchased? Only targeted marketing campaigns can achieve excellent results.

Describe the content in the customer's terms. There have been many companies whose content is expressed in blunt terms, with little regard to what language users use to obtain information. What's more, companies directly write their own product seminars or internal jargon, and the impact of such content on end customers is conceivable.

The expression of creativity. Creative expression is a sensible way to get user attention on a content-filled website. To this end, the company needs to: Firstly, write the title, but remember to become the title party; secondly, focus on the content of the creative presentation, which can be charts, pictures, videos, etc.; thirdly, interesting content and creative description.

Make the content easier to find. The excellent content publishing platform provided by the enterprise is also very important. We can post the content on the enterprise blog, publish the content to the vertical forum, or publish the content to the public platform. When we publish content, we must choose a good platform and balance the problem of input-output ratio.

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